Syndication & Digital Strategist at IGN

How do we reach the widest audience possible on a platform consisting of millions upon millions of videos?

In a nutshell, my day-to-day revolves around this very question.

• My role as a Syndication & Digital Strategist is an amalgamation of varying skills including, but not limited to:

• The creation of eye-catching thumbnails

• Copywriting of YouTube search engine optimized (SEO) headlines, descriptions, and tags (metadata)

• Utilization of every YouTube tool available to maximize reach and engagement.

• Working with multiple teams (editorial, video, branded, marketing, sales) and external partners (video game developers, movie studios, etc.) to ensure their video content stands out among the rest.

Below are examples of high-performing videos for which I optimized metadata and created thumbnails. Click on a thumbnail to open the video in a new tab.